Table of Contents
Gifting Trends to Guide Your Marketplace This Year
Rye
Feb 19, 2025
6 minutes
Corporate gifting platforms operate with one goal in mind: empowering their partners to establish true connectivity with employees — in showing appreciation, boosting morale and so on. But strengthening that relationship requires a real understanding of the end customer. What are these employees’ needs? What do they actually want?
In 2025, the market value of US corporate gifting is projected to reach $312 billion, up a staggering 20% in just 3 years. Unsurprisingly, as the e-commerce landscape continues to expand and diversify, gifting is diversifying alongside it. But the growth in this industry can also be attributed to other factors, such as the dramatic increase in the remote/hybrid employee model. As companies hire employees anywhere and everywhere, gifts are a way of maintaining engagement and connection despite physical distance (58% of companies indicated they sent employee gifts more frequently post-remote work).
Corporate gifting platforms are leveling up, and the major players range in price, innovation and backend functionality. Most offer dashboards, integrations, and return or swap capabilities. Major players like Snappy have gamified the receiving experience. Alyce, part of the larger SAAS platform Sendoso — which sends physical gifts by mail, relies on research and AI to hyper-personalize corporate gifts to recipients.
The ability to identify meaningful gifts and to alter gifts by recipient – both cost-effectively and at scale – is allowing corporations to build stronger bonds in an increasingly digital and less personal world. Here are some of the most meaningful and practical trends emerging in 2025 corporate gift-giving.
In 2025, the market value of US corporate gifting is projected to reach $312 billion, up a staggering 20% in just 3 years. Unsurprisingly, as the e-commerce landscape continues to expand and diversify, gifting is diversifying alongside it. But the growth in this industry can also be attributed to other factors, such as the dramatic increase in the remote/hybrid employee model. As companies hire employees anywhere and everywhere, gifts are a way of maintaining engagement and connection despite physical distance (58% of companies indicated they sent employee gifts more frequently post-remote work).
Corporate gifting platforms are leveling up, and the major players range in price, innovation and backend functionality. Most offer dashboards, integrations, and return or swap capabilities. Major players like Snappy have gamified the receiving experience. Alyce, part of the larger SAAS platform Sendoso — which sends physical gifts by mail, relies on research and AI to hyper-personalize corporate gifts to recipients.
The ability to identify meaningful gifts and to alter gifts by recipient – both cost-effectively and at scale – is allowing corporations to build stronger bonds in an increasingly digital and less personal world. Here are some of the most meaningful and practical trends emerging in 2025 corporate gift-giving.
In 2025, the market value of US corporate gifting is projected to reach $312 billion, up a staggering 20% in just 3 years. Unsurprisingly, as the e-commerce landscape continues to expand and diversify, gifting is diversifying alongside it. But the growth in this industry can also be attributed to other factors, such as the dramatic increase in the remote/hybrid employee model. As companies hire employees anywhere and everywhere, gifts are a way of maintaining engagement and connection despite physical distance (58% of companies indicated they sent employee gifts more frequently post-remote work).
Corporate gifting platforms are leveling up, and the major players range in price, innovation and backend functionality. Most offer dashboards, integrations, and return or swap capabilities. Major players like Snappy have gamified the receiving experience. Alyce, part of the larger SAAS platform Sendoso — which sends physical gifts by mail, relies on research and AI to hyper-personalize corporate gifts to recipients.
The ability to identify meaningful gifts and to alter gifts by recipient – both cost-effectively and at scale – is allowing corporations to build stronger bonds in an increasingly digital and less personal world. Here are some of the most meaningful and practical trends emerging in 2025 corporate gift-giving.
High-Utility Technology Gifts
Technology remains essential in today’s workplace, making practical tech accessories a reliable gifting choice. Universal chargers, power banks, and wireless charging stations ensure uninterrupted productivity, while Bluetooth tracking devices help employees keep track of essential items.
For those seeking alternatives, premium tech storage solutions — such as durable cases, covers, and organizers — offer a professional way to protect and manage devices. Selecting high-quality, well-designed tech accessories enhances both functionality and aesthetic appeal.
Personalized and Custom Corporate Gifts
Personalized gifts allow you to demonstrate genuine appreciation. A monogrammed tablet case, an engraved desk accessory, or a high-end thermal carafe tailored to the recipient’s preferences convey thoughtfulness while maintaining professional relevance.
When choosing a personalized gift, consider its daily utility. For example, employees who frequently drink coffee or tea would benefit from a customized travel mug or a premium coffee subscription. Incorporating personalization into functional items ensures the gift is both practical and meaningful.
Personalized gifts allow you to demonstrate genuine appreciation. A monogrammed tablet case, an engraved desk accessory, or a high-end thermal carafe tailored to the recipient’s preferences convey thoughtfulness while maintaining professional relevance.
When choosing a personalized gift, consider its daily utility. For example, employees who frequently drink coffee or tea would benefit from a customized travel mug or a premium coffee subscription. Incorporating personalization into functional items ensures the gift is both practical and meaningful.
Personalized gifts allow you to demonstrate genuine appreciation. A monogrammed tablet case, an engraved desk accessory, or a high-end thermal carafe tailored to the recipient’s preferences convey thoughtfulness while maintaining professional relevance.
When choosing a personalized gift, consider its daily utility. For example, employees who frequently drink coffee or tea would benefit from a customized travel mug or a premium coffee subscription. Incorporating personalization into functional items ensures the gift is both practical and meaningful.
Premium Food and Beverage Gifts
Food-based corporate gifts remain a strong option, especially when they’re sourced from premium or specialty providers. Rather than generic snack baskets, curated gourmet boxes, artisanal chocolates, and small-batch coffee selections offer a more refined approach. These options cater to diverse tastes and enhance the overall gifting experience.
Companies may also consider sustainable or ethically sourced food gifts to align with corporate values, such as fair-trade coffee or organic snack assortments.
Food-based corporate gifts remain a strong option, especially when they’re sourced from premium or specialty providers. Rather than generic snack baskets, curated gourmet boxes, artisanal chocolates, and small-batch coffee selections offer a more refined approach. These options cater to diverse tastes and enhance the overall gifting experience.
Companies may also consider sustainable or ethically sourced food gifts to align with corporate values, such as fair-trade coffee or organic snack assortments.
Food-based corporate gifts remain a strong option, especially when they’re sourced from premium or specialty providers. Rather than generic snack baskets, curated gourmet boxes, artisanal chocolates, and small-batch coffee selections offer a more refined approach. These options cater to diverse tastes and enhance the overall gifting experience.
Companies may also consider sustainable or ethically sourced food gifts to align with corporate values, such as fair-trade coffee or organic snack assortments.
Strategy-centric Puzzles and Games
Puzzles and games are gaining traction in corporate gifting, particularly as tools for encouraging critical thinking and stress relief. Brainteasers, jigsaw puzzles, and sculptural 3D puzzles provide intellectually engaging activities that help employees unwind.
For team-oriented environments, board games and strategic card games foster collaboration and problem-solving, making them valuable additions to workplace culture initiatives.
Puzzles and games are gaining traction in corporate gifting, particularly as tools for encouraging critical thinking and stress relief. Brainteasers, jigsaw puzzles, and sculptural 3D puzzles provide intellectually engaging activities that help employees unwind.
For team-oriented environments, board games and strategic card games foster collaboration and problem-solving, making them valuable additions to workplace culture initiatives.
Puzzles and games are gaining traction in corporate gifting, particularly as tools for encouraging critical thinking and stress relief. Brainteasers, jigsaw puzzles, and sculptural 3D puzzles provide intellectually engaging activities that help employees unwind.
For team-oriented environments, board games and strategic card games foster collaboration and problem-solving, making them valuable additions to workplace culture initiatives.
Professional and Aesthetic Office Essentials
Workplace-focused gifts should prioritize both function and design. High-quality notebooks, premium desk organizers, specialty pens, and minimalistic office décor contribute to a more organized and efficient workspace. Gifts such as succulents or well-designed desk accessories enhance the office environment without being intrusive.
Organizations aiming for long-term practicality in their gifting strategy should select high-end office supplies that reflect attention to detail and appreciation for the recipient’s daily work environment.
Workplace-focused gifts should prioritize both function and design. High-quality notebooks, premium desk organizers, specialty pens, and minimalistic office décor contribute to a more organized and efficient workspace. Gifts such as succulents or well-designed desk accessories enhance the office environment without being intrusive.
Organizations aiming for long-term practicality in their gifting strategy should select high-end office supplies that reflect attention to detail and appreciation for the recipient’s daily work environment.
Workplace-focused gifts should prioritize both function and design. High-quality notebooks, premium desk organizers, specialty pens, and minimalistic office décor contribute to a more organized and efficient workspace. Gifts such as succulents or well-designed desk accessories enhance the office environment without being intrusive.
Organizations aiming for long-term practicality in their gifting strategy should select high-end office supplies that reflect attention to detail and appreciation for the recipient’s daily work environment.
Key Takeaways for 2025 Corporate Gifting
For companies focused on meaningful engagement, this year’s corporate gifting trends emphasize practicality, personalization, and professional value. The most effective gifts enhance productivity, provide functional benefits, and align with the recipient’s work and personal preferences.
Top Gifting Categories for 2025:
High-Utility Technology Gifts – Charging devices, storage solutions, and tracking accessories
Personalized and Custom Gifts – Engraved or monogrammed work-related items
Premium Food and Beverage Gifts – Curated gourmet selections with a focus on quality
Strategy-centric Puzzles and Games – Thought-provoking activities and team-building tools
For companies focused on meaningful engagement, this year’s corporate gifting trends emphasize practicality, personalization, and professional value. The most effective gifts enhance productivity, provide functional benefits, and align with the recipient’s work and personal preferences.
Top Gifting Categories for 2025:
High-Utility Technology Gifts – Charging devices, storage solutions, and tracking accessories
Personalized and Custom Gifts – Engraved or monogrammed work-related items
Premium Food and Beverage Gifts – Curated gourmet selections with a focus on quality
Strategy-centric Puzzles and Games – Thought-provoking activities and team-building tools
For companies focused on meaningful engagement, this year’s corporate gifting trends emphasize practicality, personalization, and professional value. The most effective gifts enhance productivity, provide functional benefits, and align with the recipient’s work and personal preferences.
Top Gifting Categories for 2025:
High-Utility Technology Gifts – Charging devices, storage solutions, and tracking accessories
Personalized and Custom Gifts – Engraved or monogrammed work-related items
Premium Food and Beverage Gifts – Curated gourmet selections with a focus on quality
Strategy-centric Puzzles and Games – Thought-provoking activities and team-building tools
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