Rye: The Universal Selling API
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Arjun Bhargava
Co-founder and CEO @ Rye
July 17, 2024
4 min read
Explore Rye, the universal selling API that streamlines online transactions. Learn how Rye integrates with various platforms to simplify the selling process, enhance user experience, and drive sales growth.
Mission
Our Vision
In the future, people will not spend time shopping - specifically, the mundane parts of shopping. Most people don’t enjoy scouring the internet to find a product, comparing prices, and entering payment details over, and over again.
Instead, they would rather be engaging with their favorite creators, scrolling fun reels, or engaging with friends. And amidst the joy of all this, shopping and commerce should be integrated seamlessly.
Want to buy something? Have the ability to purchase it instantly wherever you are - on any app or website - and have it show up on your doorstep the same day. We’re seeing early examples of this future with social commerce – like native checkout in TikTok or Instagram.
Here’s how it generally works: creators on those platforms create and post content about or referencing products they use daily. Shoppers can see more details about the product, glance through reviews, and place an order in a few taps within the app—all without repeatedly entering their credit card, shipping, and billing details, or having to redirect to brand websites. Once the orders are placed, creators immediately get rewarded with a small chunk of affiliate commission, and platforms share order details with the shopper for things like tracking and receipts.
Expand that user experience, but now imagine it as the standard on every website and app you use, including modalities that don’t exist yet – like Zuck’s metaverse or more interactive video streaming. In this future, any digital surface becomes a point of sale and commerce is an embedded layer of the internet.
For brands, this future opens up an essentially unlimited number of channels to reach new customers. Instead of relying on ad networks controlled by just a handful of tech giants, brands can work directly with these new modalities and be much closer to the end shopper’s experience. They can adjust affiliate commissions and rewards to optimize conversions through these new channels and have a much higher fidelity on their margins.
For companies, startups, and developers, adding commerce will be as simple as adding a few lines of code. Just like Stripe has enabled thousands of startups to be able to accept payments without having to worry about things like credit card validation, PCI compliance, or how payment gateways work, startups that build in this future will be able to transact any product their users want without having to worry about order fulfillment, merchant of record complications, or brand partnerships.