The future of corporate gifting with Kris Rudeegraap, Co-founder and CEO @ Sendoso
Rye
March 5, 2024
3 min read
Corporate gifting is undergoing a transformation, driven by innovative platforms like Sendoso that are leveraging data, AI, and automation to help businesses build stronger connections. We sat down with Chris Rudegraup, CEO and co-founder of Sendoso, to get his take on where the industry is headed. Kris Rudeegraap is the Co-founder and CEO of Sendoso, the largest corporate gifting platform in the world. They’ve raised more than $150 million to date. Hear from Kris as he shares his story on how he spotted the opportunity in corporate gifting many years ago, and his insights and predictions on how AI will impact the $240 billion corporate gifting market and eCommerce as a whole.
How Sendoso started
On Sendoso’s impact on the corporate gifting space
In the early years, the “aha” was the time value saved of this operationally heavy sourcing, shipping, tracking, vendor management, reporting, et cetera. So that was one key selling point for us: Don't do all that, outsource it to us. And we operate a global network of warehouses, and we do all the supply chain and sourcing. So there’s a lot of value added behind the scenes… Now, we’re seeing more companies look at us compared with other channels and ask, “How does $1 spent on advertising compare with $1 spent on gifting?”
We also offer a very hands-on campaign services team that really allows for a company to say, “Hey, this is a program we want to run, go find stuff that we should do.” And so we'll go and procure really anything that is more customized and more one-off. And so with that, we'll do drop shipping. We also own and operate warehouses. We also have an overlay on Amazon too, where you can gift through Amazon, but hits our warehouse first where we unbox it and add a handwritten note, rebox it and then ship it out and track it through CRM. So it looks very personalized, as well.