The Future of E-commerce: Contextual Commerce

March 22, 2023

3 min

Kisum Chan

Head of Growth @ Rye

Picture this: you’re scrolling through your favorite tech blogger’s Instagram when a pair of the latest wireless AI tech-powered wearable catches your eye. Instead of having to click on their bio, follow an affiliate link, leave the app, and go through a lengthy checkout process, you simply tap on the image, and voilà — you’ve made a purchase. Welcome to the world of contextual commerce.

What is Contextual Commerce?

Contextual commerce is an innovative approach to online shopping that focuses on integrating purchasing opportunities seamlessly into a customer’s digital experience. The goal? To create a convenient and streamlined shopping experience by allowing customers to complete transactions without having to leave the platform they’re using or interrupt their current activities.

Contextual Commerce is The Future of Commerce

There are already several examples of contextual commerce in action. For example, Instagram has introduced shoppable posts that allow users to purchase products they see in their feed without ever leaving the app. Similarly, Amazon’s Alexa voice assistant allows users to make purchases simply by speaking out loud.

In the future, we can expect to see even more advanced examples of contextual commerce. For example, augmented reality (AR) technology could allow consumers to virtually try on clothing or see how furniture would look in their home before making a purchase. We may also see more personalized shopping experiences that take into account a consumer’s location, preferences, and purchase history.

In short, contextual commerce enables increased conversion rates: Reduce the number of steps to make a purchase, increase conversion rates, and drive sales.



This means more revenue for merchants, an easier purchase experience for the shopper, and developers can get a cut for facilitating the transaction.

Empowering Developers to Build the Future of Commerce with Rye

We’re building Rye to empower developers to create tailored and seamless shopping experiences to accelerate the transition to the contextual commerce future. By leveraging Rye’s Inventory API, Search API, Order API, and other Rye tools, we hope developers can build innovative solutions that integrate purchasing opportunities into virtually any digital surface, creating a more convenient and enjoyable experience for users.

As this contextual commerce continues to shape eCommerce, we hope to continue to empower developers with the tools they need to build towards this future, creating innovative solutions that drive customer satisfaction and business success.

Find out more at: www.rye.com

Developer docs: docs.rye.com

Interested or have questions? Chat with us: support@rye.com

As an Amazon Associate we earn from qualifying purchases.

The Future of E-commerce: Contextual Commerce

March 22, 2023

3 min

Kisum Chan

Head of Growth @ Rye

Picture this: you’re scrolling through your favorite tech blogger’s Instagram when a pair of the latest wireless AI tech-powered wearable catches your eye. Instead of having to click on their bio, follow an affiliate link, leave the app, and go through a lengthy checkout process, you simply tap on the image, and voilà — you’ve made a purchase. Welcome to the world of contextual commerce.

What is Contextual Commerce?

Contextual commerce is an innovative approach to online shopping that focuses on integrating purchasing opportunities seamlessly into a customer’s digital experience. The goal? To create a convenient and streamlined shopping experience by allowing customers to complete transactions without having to leave the platform they’re using or interrupt their current activities.

Contextual Commerce is The Future of Commerce

There are already several examples of contextual commerce in action. For example, Instagram has introduced shoppable posts that allow users to purchase products they see in their feed without ever leaving the app. Similarly, Amazon’s Alexa voice assistant allows users to make purchases simply by speaking out loud.

In the future, we can expect to see even more advanced examples of contextual commerce. For example, augmented reality (AR) technology could allow consumers to virtually try on clothing or see how furniture would look in their home before making a purchase. We may also see more personalized shopping experiences that take into account a consumer’s location, preferences, and purchase history.

In short, contextual commerce enables increased conversion rates: Reduce the number of steps to make a purchase, increase conversion rates, and drive sales.



This means more revenue for merchants, an easier purchase experience for the shopper, and developers can get a cut for facilitating the transaction.

Empowering Developers to Build the Future of Commerce with Rye

We’re building Rye to empower developers to create tailored and seamless shopping experiences to accelerate the transition to the contextual commerce future. By leveraging Rye’s Inventory API, Search API, Order API, and other Rye tools, we hope developers can build innovative solutions that integrate purchasing opportunities into virtually any digital surface, creating a more convenient and enjoyable experience for users.

As this contextual commerce continues to shape eCommerce, we hope to continue to empower developers with the tools they need to build towards this future, creating innovative solutions that drive customer satisfaction and business success.

Find out more at: www.rye.com

Developer docs: docs.rye.com

Interested or have questions? Chat with us: support@rye.com

As an Amazon Associate we earn from qualifying purchases.

The Future of E-commerce: Contextual Commerce

March 22, 2023

3 min

Kisum Chan

Head of Growth @ Rye

Picture this: you’re scrolling through your favorite tech blogger’s Instagram when a pair of the latest wireless AI tech-powered wearable catches your eye. Instead of having to click on their bio, follow an affiliate link, leave the app, and go through a lengthy checkout process, you simply tap on the image, and voilà — you’ve made a purchase. Welcome to the world of contextual commerce.

What is Contextual Commerce?

Contextual commerce is an innovative approach to online shopping that focuses on integrating purchasing opportunities seamlessly into a customer’s digital experience. The goal? To create a convenient and streamlined shopping experience by allowing customers to complete transactions without having to leave the platform they’re using or interrupt their current activities.

Contextual Commerce is The Future of Commerce

There are already several examples of contextual commerce in action. For example, Instagram has introduced shoppable posts that allow users to purchase products they see in their feed without ever leaving the app. Similarly, Amazon’s Alexa voice assistant allows users to make purchases simply by speaking out loud.

In the future, we can expect to see even more advanced examples of contextual commerce. For example, augmented reality (AR) technology could allow consumers to virtually try on clothing or see how furniture would look in their home before making a purchase. We may also see more personalized shopping experiences that take into account a consumer’s location, preferences, and purchase history.

In short, contextual commerce enables increased conversion rates: Reduce the number of steps to make a purchase, increase conversion rates, and drive sales.



This means more revenue for merchants, an easier purchase experience for the shopper, and developers can get a cut for facilitating the transaction.

Empowering Developers to Build the Future of Commerce with Rye

We’re building Rye to empower developers to create tailored and seamless shopping experiences to accelerate the transition to the contextual commerce future. By leveraging Rye’s Inventory API, Search API, Order API, and other Rye tools, we hope developers can build innovative solutions that integrate purchasing opportunities into virtually any digital surface, creating a more convenient and enjoyable experience for users.

As this contextual commerce continues to shape eCommerce, we hope to continue to empower developers with the tools they need to build towards this future, creating innovative solutions that drive customer satisfaction and business success.

Find out more at: www.rye.com

Developer docs: docs.rye.com

Interested or have questions? Chat with us: support@rye.com

As an Amazon Associate we earn from qualifying purchases.

Accelerate your commerce operations

Accelerate your commerce operations

Accelerate your commerce operations