Throne is a wishlist and gifting platform connecting over 300k creators with fans across 80 countries. They were looking to reliably send orders from a wider range of merchants, so that the platform can cater to any creators and gifters. Find out how Throne scaled their inventory, lowered order cancellation, and streamlined operations - all in a matter of weeks.
Yee Ki Au
Growth @ Rye
Aug 3, 2023
5 min
Products used
Inventory
Checkout
Industry
Social and creator platform
Company Size
Social and creator platform
4x
Larger inventory
50%
Less order cancellation
Ready to get started?
Scale inventory with products from over 4 million merchants instantly
Reliably place orders with any merchants using Rye Order API
Scaling services often present challenges, and for Throne, a significant obstacle was the frequent cancellation of orders by merchants. Such cancellations were primarily caused by manual processing errors, issues with bot checkouts, or products that have gone out of stock.
“For many of us in gifting, there’s a huge risk of orders getting cancelled if you are not ‘approved’ by the store. We did a lot to mitigate this with our top 50 stores. But with Rye, we can now order from the long tail of stores that we do not have a relationship with”
To overcome this issue, Throne turned to the Rye Order API. The API allowed Throne to automatically and instantaneously forward gifters’ orders to merchants without the need for time-consuming one-on-one relationships. As a result, Throne witnessed a remarkable 50% reduction in order cancellations, enabling the platform to seamlessly place orders at thousands of demanded stores. This solution ensures that fans and creators enjoy an exceptional gifting experience while Throne optimizes its operations at minimal cost.
