Rye blog

Discover the latest, most exciting brands in the Rye network and begin generating revenue today. We'll handle the backend complexity and empower you to sell and process products from different merchants with ease.

At Rye, we’re on a mission to make commerce integrations less painful. We’ve all been there - wrestling with poorly designed APIs, inconsistent data models, and documentation that reads like a cryptic tome from the dark ages. It’s a nightmare, and it holds back innovation in any space - whether it commerce, payments, whatever. So why did we choose GraphQL over REST? It’s not the most mainstream choice, but we believe it’s the right tool for the job. Let’s dive in.

Online shopping is changing fast. New ways to buy and sell are popping up everywhere - on social media (Instagram shopping, TikTok Shop), in games, through AI assistants, and more. But for developers trying to build these new experiences, there's a big problem.

Explore Rye, the universal selling API that streamlines online transactions. Learn how Rye integrates with various platforms to simplify the selling process, enhance user experience, and drive sales growth.

Corporate gifting is undergoing a transformation, driven by innovative platforms like Sendoso that are leveraging data, AI, and automation to help businesses build stronger connections. We sat down with Chris Rudegraup, CEO and co-founder of Sendoso, to get his take on where the industry is headed. Kris Rudeegraap is the Co-founder and CEO of Sendoso, the largest corporate gifting platform in the world. They’ve raised more than $150 million to date. Hear from Kris as he shares his story on how he spotted the opportunity in corporate gifting many years ago, and his insights and predictions on how AI will impact the $240 billion corporate gifting market and eCommerce as a whole.

Discover how to effectively onboard engineers for your first API startup customers. This guide provides insights into building a strong technical team, creating seamless integration experiences, and ensuring customer satisfaction from the start.

Building an end-to-end shopping experience used to take months. With APIs, adding shopping to apps is possible in a matter of days. Developers can leverage existing platforms and services as building blocks. Therefore, it's crucial to select the appropriate API stack to optimize your app's capabilities and user experience. Here’s an overview of the eCommerce API landscape, our top-picks, and how to choose the right stack for your app.

Picture this: you’re scrolling through your favorite tech blogger’s Instagram when a pair of the latest wireless AI tech-powered wearable catches your eye. Instead of having to click on their bio, follow an affiliate link, leave the app, and go through a lengthy checkout process, you simply tap on the image, and voilà — you’ve made a purchase. Welcome to the world of contextual commerce.