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This week’s feature

This week’s feature

This week’s feature

August 7, 2025

A fresh direction for Rye: Now powering AI shopping & agentic commerce

A fresh direction for Rye: Now powering AI shopping & agentic commerce

A fresh direction for Rye: Now powering AI shopping & agentic commerce

We started Rye in 2021 with a bold vision: to build “Stripe for eCommerce” — an API simplifying  the complexities of online checkout that any kind of company could use to sell any product they wanted. Our journey over the last few years has been a whirlwind of wins, sleepless nights, and explosive volume, accompanied by droughts, the occasional loss, and most importantly, a vast amount of learnings. Now, we’re excited to announce what this journey has led us to. We’re unveiling Rye’s Universal Checkout API. This is the industry’s first fully-automated, truly universal checkout. There are no restrictions on merchants; all you need is a product URL. Agentic commerce is about to have its moment, and Rye is meeting that moment with the missing API layer to enable AI-driven shopping that’s fast and reliable.
We started Rye in 2021 with a bold vision: to build “Stripe for eCommerce” — an API simplifying  the complexities of online checkout that any kind of company could use to sell any product they wanted. Our journey over the last few years has been a whirlwind of wins, sleepless nights, and explosive volume, accompanied by droughts, the occasional loss, and most importantly, a vast amount of learnings. Now, we’re excited to announce what this journey has led us to. We’re unveiling Rye’s Universal Checkout API. This is the industry’s first fully-automated, truly universal checkout. There are no restrictions on merchants; all you need is a product URL. Agentic commerce is about to have its moment, and Rye is meeting that moment with the missing API layer to enable AI-driven shopping that’s fast and reliable.

3 min read

Arjun Bhargava

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© 2025 Rye Worldwide, Inc. All rights reserved.

© 2025 Rye Worldwide, Inc. All rights reserved.

© 2025 Rye Worldwide, Inc. All rights reserved.